Kitchen Restock reduces CPC by 54% using Bidnamic’s Targeted Search Term algorithm
-54% CPC
Why are marketers upgrading from Smart Shopping to Bidnamic?
You're in good company
Smart Shopping has been replaced with Performance Max campaigns
Outperform Smart Shopping, scale your account
Bidnamic outperforms Smart Shopping campaigns, growing your ROAS and revenue, and taking your Google Shopping management to the next level.
After upgrading from Smart Shopping to Bidnamic, LuxDeco increased ROAS by 103% and Kitchen Restock increased revenue by 376%.
Outrank competitors for the most valuable search terms
Smart Shopping creates a ‘black box’ preventing any visibility or management of your search term data. For example, which search terms shoppers enter before clicking on your ads.
Bidnamic offers transparency and control, allowing you to outrank your competitors for the most profitable search terms.
Data-driven insights lost in Smart Shopping
Bidnamic is powered by data and uses machine learning to make decisions on a 24/7 basis.
Smart Shopping’s ‘black box’ approach removes any visibility into the wealth of data generated by your Google Shopping investment.
Bidnamic bids down to the most granular level using SKU level bidding, using insights that are not available in Smart Shopping.
Regain control with Bidnamic
Bidnamic gives you full visibility of SKU level data. Making search term data your unfair advantage against your competitors – across all channels.
Using data insights from Google Shopping - insights hidden within Smart Shopping’s black box - you can increase performance across SEO, text ads, Amazon and other channels to increase profitability across your whole digital marketing strategy.
Smart Shopping doesn’t know your business better than you
Machine learning bypasses the human thinking process because machine learning doesn’t have the detailed knowledge of all aspects of your business that you have acquired over the years.
Bidnamic combines the power of huge data processing and predictive analytics with your deep understanding of your market, product range and customers – because you know your business and your goals better than anyone.
Human thinking for your total peace of mind
Our dedicated client success team are experts in their field and will be able to generate insights from your data and use it to your advantage.
The team get to know your business and goals and align your Google Shopping strategy with those in mind.
Interested in an automated approach with human oversight?
The Smart Shopping 'trap'
In 2021, Google introduced a tool enabling retailers to A/B test their Shopping campaigns against Smart Shopping campaigns.
Google Shopping reps often recommend giving part of the catalog to Smart Shopping to run in parallel.
Initially, it sounds like a great idea. However, there remain some issues with the way the test works, and the validity of the results.
Historical data improves your performance
You have a vast amount of performance data, from clicks and search terms acquired over the many years you’ve been using Google Ads.
However, Smart Shopping doesn't have access to this data: it starts from a blank sheet and doesn't take into account historical trends of products, such as seasonality or buyer behaviour.
Our Reliable Trackable Periods tech enables our analysts to determine the accuracy of the tracking pixels on your site. This provides us with exact metrics, so we can bid more precisely in the present.
We were keen to work with a partner that could push LuxDeco’s ROAS even further than we could achieve with Google Smart Shopping, whilst also growing overall revenue from Shopping. The Bidnamic team are always looking for new ways to do this and helping to drive account growth as a whole.
View Case StudyBidnamic is truly magic! We started working with Bidnamic in April and saw a 3x ROAS within our second month and cornered 70% visibility of the online market for our category. We couldn’t be happier with the results and it couldn’t have been done without our lovely account manager Henry.
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Julie Baik
Marketing Director
Bidnamic is like an extension of our team which makes it really easy to work with them. The platform also provides a valuable keyword research tool, particularly in international markets.
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Wouter Schreurs
Ecommerce and Performance Marketing Manager
Book a demo to see if you can improve your Google Shopping performance