+268% Revenue
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Wired4Signs USA saw a massive 268% increase in revenue YoY with optimized product detail pages
Leading restaurant equipment and supplies retailer unlocks the potential of higher ticket items on Google Shopping without compromising ROAS
Bidnamic offers a great service and bids for Kitchen Restock and not for Google. We also get great customer service from the Bidnamic team with personalized support, especially Henry who does a great job.
Every successful journey starts with a plan:
- 01 Understand your goals kick-off call
- 02 Free account audit + diagnosis
- 03 Tailored proposal for your strategy
The challenge
Push higher ticket items without compromising ROAS
After successfully selling their lower ticket items online Kitchen Restock wanted to push their higher ticket items and catering-focused products. They needed a solution that would be able to target specific search terms on a high-frequency level in order to optimize their Google Shopping potential.
Gaining exposure is one of the most important things for many businesses starting online, and Kitchen Restock wanted to ensure they were visible for their higher purchase intent search terms while still able to make a profit. Before partnering with Bidnamic they used Smart Shopping (which has since been replaced with Performance Max). Since Smart Shopping is a ‘black box’, they didn’t have access to important data such as negative search terms that can help them to understand their customers better and help with other marketing campaigns.
The solution
Manage product bids on a high frequency, individual SKU level
By using Bidnamic’s targeted search term algorithm Kitchen Restock were able to bid more on search terms that had a high probability of converting, such as high purchase intent search terms: often long-tail keywords that a potential customer has copied and pasted from another website to do a price comparison before purchasing.
The Client Success team has worked with Jesse and the Kitchen Restock team for a long time, during which they have shared data and insights from Google Shopping, and Kitchen Restock have been able to apply what they’ve learned to grow other areas of the business.
The results
Reduced CPC by 54%
By focusing the majority of ad spend on the higher purchase intent terms specific to higher value products, spending was optimized for bids that were more likely to convert, as opposed to generic, low purchase intent search terms. This unique way of bidding meant we have been able to reduce the CPC for Kitchen Restock by 54%.
Bidnamic also increased year on year revenue by 25% and increased ROAS by 33%.
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