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What countries is Google Shopping available in?

Google Shopping is becoming more popular, it’s currently available in the following countries and the list continues to grow, they have already added 33 new countries in 2020 which brings the total number of countries that have Google Shopping to 99. There’s huge potential to reach an even larger audience.


Algeria, Angola, Argentina, Australia, Austria, Bahrain, Bangladesh, Belarus, Belgium, Brazil, Cambodia, Cameroon, Canada, Chile, Colombia, Costa Rica, Cote d’Ivoire, Czechia, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Georgia, Germany, Ghana, Greece, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kenya, Kuwayt, Lebanon, Madagascar, Malaysia, Mauritius, Mexico, Morocco, Mozambique, Myanmar, Nepal, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Saudi Arabia, Senegal, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Thunisia, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Zambia and Zimbabwe.


How to manually add a new country

Log into Merchant Center:

  1. Click on ‘Products’ from the side panel
  2. Go to ‘Feeds’ 
  3. Add a new feed or choose a pre-existing one
  4. Click on the ‘Settings’ tab
  5. Select your country and then which language you’ll be advertising in

It’s important to remember that your product feed and landing pages need to be in the same language you’ve chosen. 


Advertising in a new country can come with its own set of challenges, whether you’re using Google Shopping or expanding other PPC channels. Each market has its own rules, cultural expectations and unique buying habits, always do your research before reaching out to a new country. 

Some of the countries listed above are in beta and haven’t been fully rolled out which means overall performance may differ. Some products advertised in beta countries may not show everywhere and there may be specific guidelines for some countries.


To learn more about how Bidnamic can optimise your Google Shopping across these countries, book a call with us.

Laura is a Google Shopping specialist, who works in our marketing team. She writes content for Bidnamic as well as ensuring the team has everything they need to help our clients.

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