Linking Shopify to Google Shopping
Should I Use Google Ads in Shopify?
How to link Shopify to Google Shopping
How to get Shopify products on Google Shopping
How to verify and claim a Shopify website in Google Merchant Center
What if your Google Shopping products aren't approved?
Using Shopify with Google Shopping campaigns in multiple countries
How to bulk edit Google Shopping fields in Shopify
If you own a Shopify store, it’s possible for you to also advertise your products on Google Shopping. Before you start selling your products in this way, you’ll need to follow some steps to connect the two platforms.
In short, yes.
Google Ads can be a useful tool to promote your products and increase traffic to your website. Using Google Ads can help you target the most interested shoppers who are searching for your products, and will increase the visibility of both your brand and products.
Once you’ve completed these steps, products that are available in your Shopify store will automatically begin to sync with Google. When eligible, these products synced to the Merchant Center can appear on relevant Google surfaces for free.
To push your products from Shopify to Google Shopping, you’ll need to give Merchant Center your product information.
If you haven’t already done this, you’ll need to have a Google Ads account that’s linked to your Merchant Center account. You can then register a new feed.
To get your Shopify products on Google Shopping manually, follow these steps:
See our step-by-step guide on how to claim a URL in Shopify.
When selling products on Google, there are policies and terms and conditions you must follow. Violating these could lead to your products not displaying, and both your Merchant Center and Google Ads accounts could be suspended.
If your products aren’t being approved then you may have violated Google’s policies.
Depending on the violation, Google may notify you at least seven days before suspension. This will give you information on how to fix the issue. In more severe cases, Google may suspend your account with no warning.
It’s possible to submit an appeal to Google if you feel there’s been an error and that you haven’t violated any policies.
For those wanting to sell to other countries, you’ll need to create a separate product feed in the Merchant Center for each country. This can either be done manually or via a third-party Shopify app.
You’ll need to ensure that the language indicated in your feed is available on your website: for example, if you wanted to start selling in Italy you’d need to have an Italian language version of your website. The currency shown on your product pages also needs to match the currency in your product feed in the Merchant Center.
Depending on the target country, you might want to alter information in your product data feed so that it better matches shopper behaviour. This gives your ads a better chance of converting.
To make sure you’re on the right track, take a look at Google’s guidelines on product feed specifications and currency requirements.
If you find yourself needing to edit Google fields for multiple products, Shopify’s bulk editing feature makes it possible - here’s how you can do it:
Ensure you click save after making your changes.