How do you get your products into Google Shopping results?
To get your products to show up on Google Shopping Results, you first need to set up a Merchant Center account. From there, you need to optimise your product imagery and input your product data feed. You then link your Google Ads account and create your first Shopping campaign.
After this, you bid on keywords in your campaign in order for them to show up on the Shopping carousel - as long as what you’re offering is being searched for, and you’re not being outbid by competitors.
You ideally want to be bidding enough to show on the first row of the carousel (the first place being the best), as this will get you the most impressions from shoppers.
Find your answers and more in our guide to Google Shopping
What are the most common issues with Google Shopping ads?
A common issue retailers face is discrepancies between the Shopping ad and what’s actually being shown on your product landing page. This can lead to your product being removed from Google Shopping, and it could even get your whole shop temporarily suspended.
Keyword stuffing or adding promotional copy to the product image, title, or description is another factor that could lead to account suspension.
Incorrect data in your product feed can lead to issues and may cause your ads to show for irrelevant search queries, and the last thing you want is to waste your ad budget.
Similarly, using negative keywords to exclude certain search queries and phrases could stop your products from showing to interested shoppers.
Target high-intent searches with negative keywords
Is Google Shopping the same as Google Merchant Center?
While related, Google Merchant Center is not the same entity as Google Shopping.
Merchant Center is a platform that enables ecommerce merchants to upload product information which is then used to create Google Shopping ads. Google Shopping is the marketplace where your PPC ads appear.
Keep your Merchant Center up-to-date, but avoid these common mistakes
Are Google Shopping ads beneficial?
As part of the most widely used search engine, Shopping ads can get your products in front of a huge number of shoppers.
Shopping ads appear at the very top of the search engine results page (SERP), quickly capturing the attention of users - especially with the help of product images.
When used effectively, Shopping campaigns can target only the most interested shoppers, helping you maximise conversions and limit wasted ad budget.
Advertising on Shopping can help boost your brand recognition: your products can show on the Google Display Network, which includes popular platforms like YouTube and Gmail.
Depending on which method of Shopping management you use, you can gain lots of insightful data on your customers and how your ads are performing. This data can then be used to assist your other digital marketing efforts such as social media and SEO.
Dispelling the top 5 Google Shopping myths
