How to use customer retention data to improve customer acquisition
Read more >Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.
Attribution models on Google Ads and GA4: which is right for you?
Read more >What are they? How do I choose the best one for me? Read the tell-all guide here
How do I find my Google Ads customer ID (CID)?
Read more >If you've been asked to provide your CID for one of our audits, here's a simple guide on how to find it.
Is your revenue tracking correct on Google Shopping?
Read more >Bidnamic Data Analyst, Jak explains how to find out whether or not your website is accurately tracking revenue.
Four really valuable things you can do with search data
Read more >Of course, market research is nothing new, but search data insights will remain perennially significant. How do you benefit from yours?
What is the ideal Google Shopping budget?
Read more >Finding the perfect Google Shopping budget can be one of the hardest parts of optimising your campaigns, you risk bidding too much and waste ad spend or bid too little and have no visibility.