Referral exclusions in Google Analytics 4 and how to apply them
Read more >Use referral exclusions on Google Analytics for reliable campaign insights and avoid misattributed referral traffic
How enhanced conversions on Google Ads help boost tracking accuracy
Read more >This feature uses first-party data to help boost conversion tracking on Google Ads: find out more
How to migrate from Universal Analytics to Google Analytics 4
Read more >With Google sunsetting Univeral Analytics in July 2023 (2024 for UA360 users), now's the time to swap to Google Analytics 4
What is Google Marketing Platform (or Google Analytics 360)?
Read more >Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!