Contents
Keyword research
Product titles and descriptions
Images
Link Shopify to Google Shopping
Custom labels
Schema markup
Since ecommerce getting more and more competitive and with no sign of it slowing down, optimising every part of your strategy is integral to success.
Shopify is great for retailers of all sizes. Optimising your Shopify product feed can help your SEO efforts and get your products to the top of SERPs like Google.
If you're a Shopify user, Bidnamic Discovery Pages can help boost conversions and reduce bounce rate
Conduct keyword research to help drive organic traffic
Keyword research is vital for boosting your SEO efforts. Understanding what your customers are searching for can help drive traffic to your website, increasing your chance of conversions.
Once you’ve found out which search queries and keywords are being used to find your products, you can use these in your product titles and descriptions. This information is crawled by Google, which will help you show up for relevant searches.
Partnering with SEO companies like Loopex Digital, Pivofy, or Tako Agency can help streamline this process, ensuring your website is optimised for the best-performing keywords and driving sustainable organic traffic growth.
Refine your product titles and descriptions to make them stand out
Your product title will be the most prominent part of your ad, so it needs to be as relevant as possible. The last thing shoppers want is to click on a product and be met with something totally different. Make sure you make it clear and obvious what you’re advertising, and this will also help search engines like Google serve the ad to appropriate users.
You should also keep your product description relevant and contain the most pertinent information that a potential customer would want to know. Include any product features and technical specifications here to help shoppers get all the information they need to convert.
Use eye-catching and clear images to help sell your product(s)
An image is often the first thing a shopper sees when they search for a product. Therefore, it’s important to take this opportunity to clearly communicate what you’re selling and to show it as obviously as possible. This means displaying your product on a simple background, preferably plain white, with a high-quality view of the product. You can also include multiple angles to show off to shoppers what they might purchase.
See Shopify's handy guide to image size requirements here
You can also add alt text to your images. This will assist users who use a screen reader and also helps to further inform search engines about what the product is.
Link your Shopify product feed to Merchant Center and Google Shopping
While this isn’t necessarily a way to optimise your Shopify feed, it’ll certainly help increase visibility across your products.
You'll need a Merchant Center account to start selling via Google Shopping
Once you’ve linked up your Shopify store to Google Shopping, you can create paid campaigns, letting you show up on Google search results. This will get both your products and brand name in front of a huge audience of shoppers.
Here’s everything you need to know about linking Shopify and Google Shopping
Make the most of custom labels
Custom labels allow you to add even more relevant information and segment your products.
This can help you to focus on top-performing products depending on the time of year and other factors, helping your optimisation efforts.
Add schema markup for rich text results on SERPs
Schema markup adds the potential for featured snippets on search results. These are more eye-catching and contain more product information for shoppers to see.
The additional information shown can be stock availability, product reviews (star ratings), and price. It’s up to you how much information you add, but it’s definitely worth filling in the basics. With ecommerce becoming increasingly competitive, featured snippets can help your ad stand out from the crowd.
Following these tips can help you improve your Shopify optimisation efforts, helping you to rank higher on SERPs and get as much visibility as possible.
