We all know the importance of maximising your digital advertising efforts to generate leads and move shoppers through the purchase funnel.
At Bidnamic, we use intent-based solutions tailored to shopper behaviour and how they evaluate new purchases.
We’ll walk you through our intent structure and what you need to know about our Targeted Search Term technology (TSTs).
Bidnamic’s three-stage intent structure
We divide the shopper’s journey into three sections: Awareness, Consideration, and Purchase.
Awareness: Higher traffic with lower purchase intent - at this stage we focus on broad reach.
Consideration: Medium point with moderate-intent shoppers who are evaluating the different solutions available to them. During this stage, we focus on conversions.
Purchase: Lower traffic with higher intent shoppers ready to buy. Here we prioritise maximum ROAS.
As high-intent search queries filter down the funnel over time, our machine learning platform will automatically shift bids to optimise performance at each stage.
Bidnamic’s Targeted Search Terms technology explained
Our proprietary Targeted Search Terms (TST) technology allows our platform to accurately identify and bid aggressively on the most high-value search queries related to your campaigns.
Similarly, low-value or low-converting search terms are recorded and lower CPCs are assigned to avoid wasting ad spend.
TSTs target the terms that align with your audience’s interests and intent. TSTs are created when a product receives a significant amount of traffic. From there, our technology works to lower bids on underperforming search queries, helping save ad spend.
Our technology platform evaluates search queries 24/7, making the most of campaign budgets. Spend is shifted away from rarely converting queries and instead is funnelled back towards high-intent queries. Also, bids are adjusted automatically around the clock in response to fluctuations in search traffic.
TSTs help your campaigns zero in on popular, highly converting queries with precision. This allows you to reach shoppers at the optimal point in their journey.
Keep reading:
• Superfast landing pages that boost conversions and reduce bounce rate
• Is advertising low-value products on Google Shopping worth it?
• Make the most of the price competitiveness report in Google Merchant Center
