| Rank | Change | Advertiser |
|---|---|---|
| 1 | 0 | eBay |
| 2 | 0 | Amazon |
| 3 | 0 | Temu |
| 4 | 0 | Etsy |
| 5 | +1 | John Lewis & Partners |
| 6 | -1 | Walmart |
| 7 | +1 | Target |
| 8 | +1 | Argos |
| 9 | -2 | SHEIN |
| 10 | 0 | Boots |
- Industry Baby & Toddlers
| Rank | Change | Advertiser |
|---|---|---|
| 1 | 0 | eBay |
| 2 | 0 | Amazon |
| 3 | 0 | Temu |
| 4 | 0 | Etsy |
| 5 | +1 | John Lewis & Partners |
| 6 | -1 | Walmart |
| 7 | +1 | Target |
| 8 | +1 | Argos |
| 9 | -2 | SHEIN |
| 10 | 0 | Boots |