| Rank | Change | Advertiser |
|---|---|---|
| 1 | 0 | eBay |
| 2 | 0 | Amazon |
| 3 | 0 | Temu |
| 4 | 0 | Etsy |
| 5 | 0 | SHEIN |
| 6 | +5 | AliExpress |
| 7 | 0 | Boots |
| 8 | -2 | Walmart |
| 9 | +1 | John Lewis & Partners |
| 10 | -2 | Target |
- Industry Baby & Toddlers
| Rank | Change | Advertiser |
|---|---|---|
| 1 | 0 | eBay |
| 2 | 0 | Amazon |
| 3 | 0 | Temu |
| 4 | 0 | Etsy |
| 5 | 0 | SHEIN |
| 6 | +5 | AliExpress |
| 7 | 0 | Boots |
| 8 | -2 | Walmart |
| 9 | +1 | John Lewis & Partners |
| 10 | -2 | Target |