| Rank | Change | Advertiser |
|---|---|---|
| 1 | 0 | eBay |
| 2 | 0 | Amazon |
| 3 | 0 | Temu |
| 4 | 0 | Etsy |
| 5 | 0 | SHEIN |
| 6 | +1 | Walmart |
| 7 | -1 | Boots |
| 8 | 0 | Target |
| 9 | 0 | John Lewis |
| 10 | +1 | AliExpress.com |
- Industry Baby & Toddlers
| Rank | Change | Advertiser |
|---|---|---|
| 1 | 0 | eBay |
| 2 | 0 | Amazon |
| 3 | 0 | Temu |
| 4 | 0 | Etsy |
| 5 | 0 | SHEIN |
| 6 | +1 | Walmart |
| 7 | -1 | Boots |
| 8 | 0 | Target |
| 9 | 0 | John Lewis |
| 10 | +1 | AliExpress.com |