+268% Revenue
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Wired4Signs USA saw a massive 268% increase in revenue YoY with optimized product detail pages
Parts retailer turns Shopping from a money drain to a profitable platform
Time and money-wise, we weren't getting back what we were putting in. Bidnamic has helped grow our revenue on the channel too. Henry’s service has been great, he has valuable insights and is really helpful.
Every successful journey starts with a plan:
- 01 Understand your goals kick-off call
- 02 Free account audit + diagnosis
- 03 Tailored proposal for your strategy
The challenge
Difficulty finding the true value of Google Shopping
The team at Bathroom Spare Parts were managing their Google Shopping bids in-house, but they weren’t satisfied, feeling the channel wasn’t showing them the opportunity for growth they’d hoped for.
Paired with the complexity of bid management and the time required to do so profitably, the team at Bathroom Spare Parts weren’t finding value in Google Shopping.
The solution
Granular bidding automation with human expertise
Bidnamic’s technology enables retailers with mammoth catalogues to adjust CPCs as many times a day as necessary, ensuring each CPC is in a sweet spot for targeting enough traffic without losing profitability.
Our technology also collects search term data for each SKU, determining purchase intent for every search using variables like CTR and CR. Performance data and a full report of search term data are provided to the client via a personalised dashboard in their Data Studio account.
What makes us different from other automated tools is our service: our Customer Success Managers schedule weekly calls to check in with clients, provide feedback and advice, and plan for future campaigns.
The results
Bathroom Spare Parts boast dazzling +37% YoY revenue on Shopping
The Bathroom Spare Parts team told us that success on Google Shopping meant growing their business without investing much time in the channel themselves.
Using Bidnamic’s automated bidding technology, Bathroom Spare Parts have seen dazzling results on Google Shopping: from this channel alone, the retailer has increased their year-on-year revenue 37% and their ROAS by a fifth - all the while cutting cost per acquisition by 9%.
Outsourcing Google Shopping to Bidnamic has freed up the team’s time to focus on other aspects of their business.
We’ve nurtured a strong relationship with the team at Bathroom Spare Parts, and they’ve built great trust in us. So much so, that they signed their sister sites up with Bidnamic too.
Book a demo with one of our Google Shopping specialists
