Luxury US skincare brand increases visibility on Google Shopping whilst maintaining profitability

The challenge

Increase visibility while maintaining a profitable ROAS

Working alongside their agency MuteSix, Spongellé wanted Bidnamic to help them grow their visibility. Their unique products needed to dominate the shopping carousel, while maintaining a profitable ROAS.  

To expand their brand further, Spongellé needed a solution that would allow them to be visible on multiple PPC channels. Spongellé partnered with Bidnamic during a time of economic change, when many retailers faced uncertain futures. Spongellé needed assurance that Bidnamic would be able to increase its Google Shopping performance without risking ad budgets.

The solution

Using Bidnamic’s machine-learning platform to bid at a granular level and use targeted search terms

Bidnamic implemented a strategy that uses our machine learning combined with our targeted search term function to enable Spongellé to bid on a granular level, and also to use dynamic bidding on different purchase intent search terms to gain greater visibility.

The results

Spongellé increases revenue by 243% using Bidnamic’s targeted search term platform

Since joining Bidnamic, Spongellé has seen extremely positive year-on-year growth in all areas of Google Shopping: their ROAS has increased by 167%, revenue has increased by 243%, while reducing their average CPC by 23%.

Spongellé is now looking at expanding to even more regions. Bidnamic has shown them what is possible by combining machine learning with human thinking: our Client Success team has weekly calls with the Spongellé team to discuss how the campaigns are progressing and we also keep them up-to-date with the ever-changing Google search algorithm and Google Shopping features.