Google Shopping's prime time: Smiths TV increase CTR 69%

The challenge

Smiths TV needed to change their channel management

Smiths TV had previously used Smart Shopping to handle their campaigns but it didn’t produce the results they were hoping for. They've since tried managing Google Shopping in-house but due to the time-consuming nature of managing and updating bits, and the retailer was spending too much time on Google Shopping and struggling to focus on other areas of the business. 

Smiths TV were eager to remain profitable whilst advertising on Google Shopping. In order to increase their visibility on the carousel without affecting their profitability, they needed a automated bids management solution.

The solution

Bidnamic’s approach combines machine learning with human thinking 

Our machine learning platform operates at an individual SKU level, enabling us to apply new, accurate CPCs when things like AOV and CR fluctuate. This automated process takes on the time-consuming task of manual bidding, leaving retailers more time focus on other areas of their business.

Our service comes with a human touch: our Client Success team provides weekly consultations to discuss account performance and answer any questions in regards to Google Shopping. Unlike Smart Shopping, we return our clients' campaign performance data untouched to their personalised, real-time dashboard in their Data Studio account, so they never miss out on invaluable performance and search term data.

The results

Smiths TV increased impressions by 206%, winning more visibility on the carousel

Since teaming up with Bidnamic, Smiths TV have hit targets and experienced record-breaking results.

Their impressions have increased by an impressive 206% YoY, and their CTR by 69% YoY, improving their visibility massively. This was a result of our automated technology, freeing up their time to focus on other areas of the business. What’s more, their clicks have increased by a whopping 417% YoY, and their impression share by 10%. 

Overall, we’re really pleased with the results Smiths TV have achieved so far, and we can’t wait to see what happens next. Watch this space…