+62% ROAS
Read More »
LD Mountain Centre uplifted slow-moving items with an incremental Google Shopping campaign
Fashion connoisseurs enhanced visibility and revenue on Google Shopping
We’ve seen profitability soar on Google Shopping with Bidnamic’s technology, and we’ve also benefited from the expert advice we receive from the team.
Every successful journey starts with a plan:
- 01 Understand your goals kick-off call
- 02 Free account audit + diagnosis
- 03 Tailored proposal for your strategy
Manual bid management was difficult and time-consuming
Smaibulun was manually adjusting Google Shopping bids and was finding success challenging. Manual management of Shopping campaigns is very time-consuming, especially for a brand such as Smaibulun with a large product catalogue (23k+ SKUs).
The client also needed to increase brand awareness on Google Shopping and boost visibility, all while improving the revenue they were seeing from the channel.
Automated bid management at the SKU-level
Bidnamic’s automated machine learning platform solves the difficult manual management of Shopping campaigns. Our technology runs 24/7, promptly reacting to market fluctuations and adjusting bids accordingly. Our platform also targets shoppers displaying high purchase intent, increasing the probability of conversion.
We also offer Merchant Center enhancements: our team researches Google trends and finds other search terms that can provide additional benefits to our clients’ campaigns. This works to increase the visibility of products, especially trending ones.
Clicks saw a huge increase of 122% alongside click-through rates
Smaibulun has gone from strength to strength with our technology: they’ve seen a huge 206% increase in revenue year-on-year (YoY), helping them meet their goal of increased profitability on Google Shopping.
We also helped to boost visibility: clicks increased by 122% and impressions rose by 67% YoY, while the overall click-through rate of Google Shopping ads was boosted by 33%.
Our team's Merchant Center enhancements for Smaibulun’s account helped to improve visibility for trending products, which will continue to improve ROAS and revenue.
Smaibulun is now working with us on expanding to other countries, making use of our Performance Max campaign management to inform their strategy.
Book a call with one of our Google Shopping specialists
