Iconic beauty & fashion retailer SHRINE achieve an impression share of 96% using Bidnamic’s Purchase Intent Engine

Retail Category

Health & Beauty

Location

Manchester, UK

The Scoop

Born out of festival culture, growing to one of the most influential cosmetic brands

SHRINE was founded in 2016 by Jenna Meek, born out of festival culture, Jenna wanted to create a festival look like no other. Fast forward three years and SHRINE is one of the most disruptive and influential cosmetic brands around. They launched with their own ranges of face jewels and glitter ranges, and now have a product range that spans across fashion, beauty, and a worlds first semi-permanent hair colourant. 

A socially-driven company, SHRINE is creating conversation and controversy with its stand-out looks. They work with leading brands and retailers worldwide such as Google, Asos, Boots UK, PLT and Missguided.

Bidnamic partnered with SHRINE in 2019 and has seen some incredible results in that time.

The Problem

SHRINE needed to dominate the shopping carousel for their new product launch and maintain a strong Return on Ad Spend whilst increasing revenue”

SHRINE has grown exponentially in the last 3 years and gaining a competitive edge on the market was vital for continued success. 

They planned to enter a new market that they were not familiar with, selling innovative hair products in an already heavily saturated market. This was a risk for the business because they were going out of their comfort zone and entering an entirely new sector. SHRINE required a solution that would ensure they were able to gain visibility for the new products in an already highly competitive market.

With the launch of their new hair products, it was important that SHRINE was taking advantage of Bidnamic’s targeted search terms and machine learning. 

250

Product SKUs

In online catalogue

93%

Impression Share

For new product release

20%

Revenue Growth

YoY

26%

Return On Ad Spend Growth

YoY

14%

Cost Per Click Decrease

YoY

Amazing Results!

"Bidnamic has helped us reach new customers and also retain our number one position in an increasingly competitive market. In our busiest period of the year, Bidnamic helped to increase our online revenues by 20% YoY through their Google Shopping ads."

Michael Harris SHRINE

The Solution

Bidnamic’s Purchase Intent Engine allowed SHRINE to achieve an impression share of 93% for their new product release

Bidnamic created a strategy for SHRINE with the aim of increasing their visibility on the Google Shopping Carousel. 

SHRINE recently released a new product, The Shrine ‘drop it’, which is the world’s first multi-use, semi-permanent, hair dropper. To help with the success of this new launch, we leveraged our unique purchase intent bidding system, along with machine learning, to bid more aggressively on high intent search terms and to ensure higher visibility against competitors.

We were able to achieve an impression share of 93% and a click share of 67%, meaning SHRINE was winning 2 to 3 of all clicks. They dominate impression share for high-converting “purchase” search terms when compared with their closest competitors, shown in the table below. SHRINE are now appearing in the top search position 70% of the time, with a strategy to dominate the carousel for high-converting searches, giving them an unfair advantage over their competitors. This was done during a challenging period.

Impression Share vs Competitors sorted by Intent Structure (Feb 2020 – July 2020)

Our unique purchase intent bidding allows us to focus ad spend on profitable search terms and isolate the less profitable awareness traffic. Since SHRINE has partnered with Bidnamic, they have seen a 20% increase in revenue, a 26% increase in Return on Ad Spend, and a 14% decrease in Cost Per Click.

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