+67% Revenue
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Red Carpet FX increased revenue by 67% with SKU level bidding, all at a lower CPA
Passionate shaving tool retailer sees brilliant growth on their Shopping channel
Working with Bidnamic has hugely increased the demand for my products. I trust their machine learning technology to get the job done and appreciate the granular bid management of individual SKUs.
Every successful journey starts with a plan:
- 01 Understand your goals kick-off call
- 02 Free account audit + diagnosis
- 03 Tailored proposal for your strategy
The challenge
Demand was lower and attracting new customers was difficult
David wasn’t seeing a large enough demand to make up for the cost of advertising. The business was struggling to gain new customers and only had return shoppers.
In terms of Google Shopping management, David had only used Smart Shopping. This left them with little to no access to the intricate account data that can help optimise campaigns.
As a complex platform, David didn’t know much about Google Shopping and needed a human approach to help get the most out of the channel.
The solution
A trusted human approach with transparent data
Alongside machine learning, Bidnamic’s technology platform comes with a human touch. Our clients benefit from weekly meetings with their account managers, working with the client to strategise and get the most out of Google Shopping.
Clients have full access to their campaign and account data, so they can understand how their budget is spent and be involved in decision-making.
Our technology bids on a granular level for every SKU. It analyses performance data to identify high-intent search queries, bidding more on these searches to increase product visibility and conversions. This helps put our clients’ ads in the most suitable position on the carousel while minimising wasted ad spend.
The results
Impression share rose by 157%, helping drive revenue 42%
With Bidnamic, Shaving Time saw impression share increase 157% YoY. Their products gained more visibility on the Shopping carousel, helping them also improve conversions by 24%. All this extra business meant David needed extra help inside the business to keep up with the growing demand for his products.
Revenue uplifted 42%, making Google Shopping a profitable channel for the client. We continue to have regular meetings with David to discuss ways of improving performance even further.
With demonstrated expertise and trust in Bidnamic, Shaving Time have since chosen us to manage their Google text ads, continuing to spread awareness of the specialist shaving supplies store.
Book a demo with one of our Google Shopping specialists
