39% Conversions
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Ourland Outdoor saw growth in conversions and revenue with high-intent bidding
Rab scales global performance with data-driven strategy
Bidnamic’s machine learning platform has helped us to grow revenue and conversions and boosted our digital presence.
Every successful journey starts with a plan:
- 01 Understand your goals kick-off call
- 02 Free account audit + diagnosis
- 03 Tailored proposal for your strategy
Scaling with data-driven precision
Rab needed a way to increase revenue from Google Shopping. The client wanted to leverage search term data to help beat the competition in the same market and use the boost to move into new regions.
Rab also hoped for a higher focus on generic terms than being dependent on branded search terms.
Charting a course for peak performance
Our technology helped Rab focus on users with high purchase intent and lessen low-value search traffic. We did this through a combination of search term optimisation, leveraging data insights to bid more aggressively for profitable terms, and dynamic bidding adjustments.
With a more precise bidding strategy, we were able to decrease Rab’s dependence on branded search terms and instead give the client more visibility for generic terms showing high intent to purchase.
Reaching unprecedented heights
Comparing June 2024 and December 2024 to the same period in 2023, Rab achieved a revenue surge of 526% while paying 15% less CPC - our technology worked to efficiently increase campaign performance and focus on high-purchase intent search terms.
Rab also experienced a 48% increase in clicks in this period, plus a massive 283% boost in conversions. The client has experienced improvements to all of their top-line metrics, and also now has access to lots of valuable search term data to be used for even more optimisation.
Book a call with one of our Google Shopping specialists
