Leading retailer achieves a 680% increase in revenue on their Canadian account using Bidnamic

Retail Category

Spare Parts

Location

Leeds, United Kingdom

The Scoop

Award-winning, worldwide leading retailer of Bearing and Engineer Supplies

A multi-award-winning company, supplying over 110 countries with bearings and engineering spares. Quality Bearings pride themselves on offering trusted brands, expert knowledge, and excellent customer service. 

Quality bearings partnered with Bidnamic in June 2019 and have gone from strength to strength, and have expanded their brand to the US & America.

The Problem

Quality Bearings wanted to expand internationally without compromising revenue

Quality Bearings wanted to internationalise their business and expand to Canada, as they had seen excellent results using our machine learning, human thinking approach for their US & European accounts. They needed a solution that would allow them to expand internationally whilst maintaining profitability. 

Quality Bearings needed a solution to give them more visibility across multiple PPC platforms and it was important that Quality Bearings had access to unique data on search terms for this to be successful. 

680%

Revenue Growth

Last 90 Days

285%

Revenue Growth

Y.o.Y (US Account)

119%

Return on Ad Spend Growth

Y.o.Y (US Account)

111%

Conversion Rate Growth via Bing

Compared to Google

Amazing experience!

‘It has been a fantastic year working with Bidnamic, they have helped our company grow massively, they have expanded our reach, managed our budget and are targeting our customers in a better way, this is allowing me more time to spend on improving our website and offer our customers the best buying experience.’

Mark Harrison Quality Bearings

The Solution

Using Bidnamic’s machine learning approach Quality Bearings achieved a 285% YoY revenue increase on their US account 

Bidnamic started running the Canada region for Quality Bearings in January 2020, since managing it they have seen strong growth with a 30% increase, MoM for June compared to May, unlike many agencies, our customer success team have regular weekly meetings to get key strategic inputs. Using the machine learning approach it means we have greater insights into the search terms with high conversion rates, this data is extremely useful for SEO optimisation. 

Applying the same machine learning, human thinking approach to Quality Bearing’s US account saw revenue increase by 285% and Return on Ad Spend increase by 119%. 

Since managing the Canadian account we have seen a 30% increase in revenue MoM for June compared to May, compared to their own previous campaigns, we have a 680% increase in revenue for the last 90 days compared to the same period in 2019.

Since managing Bing shopping ads using the same machine learning system as our Google Shopping Ads we have seen a conversion rate 111% higher on Bing, compared to Google, and have been able to achieve a Return on Ad Spend that is level with their Google Shopping campaigns. 

Using our intent purchase bidding engine, one of Quality Bearings top search terms have a conversion rate of 33%

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