Award-winning exporter uses Google Shopping to drive profitable expansion into north American markets

The challenge

Adding new international markets whilst maintaining margins

Quality Bearings wanted to further grow their international market share by launching into the Canadian market. They had already seen excellent results from Google Shopping using Bidnamic’s ‘machine learning, human thinking’ approach in US, and wanted to implement the same formula in Canada.

At the same time, they set the goal of maintaining profitable margins for Google Shopping orders.

The solution

‘Machine learning, human thinking’ approach used existing data and specialist market insights

Bidnamic started running the Canada region for Quality Bearings in January 2020, and set up regular regular weekly meetings with the Quality Bearings team to share key strategic inputs. Campaigns ran on Google Shopping and Bing Ads (now Microsoft Advertising).

Bidnamic utilised granular data from Quality Bearings’ US Google Shopping campaign, which had seen increases in revenues of 285% and generated a ROAS of over 400% for some products. The calls with the Quality Bearings team ensured that unique data from the Bidnamic platform was available to inform other search channels in the campaign, including organic search.

The results

Quality Bearings increased revenues from the Canadian market by 680% YoY using Bidnamic’s purchase intent algorithms.

With Bidnamic’s machine learning platform managing the Canadian Google Shopping account, within a few months Quality Bearings saw month-on-month revenue increases of 30%, and an overall YoY increase of 680%.

Data from the US campaign was used to inform Bing Ads (Microsoft Advertising campaigns), also managed through the Bidnamic platform, which delivered a conversion rate 111% higher than Google.

Using the purchase intent algorithms in the Bidnamic platform, Quality Bearings’ top search terms had a conversion rate of  up to 33%