Ourland Outdoor climbs to new peaks with precision-targeted campaigns

Scaling the heights of a competitive landscape

Ourland Outdoor faced a common issue. Rising CPC rates threatened to erode profitability, and generic campaign structures failed to capture high-intent customers. With more competitors entering the market, Ourland Outdoor needed a solution to reach outdoor enthusiasts without compromising their marketing budget.

Machine learning that adapts to every terrain

Our advanced machine learning platform revolutionised Ourland Outdoor’s Google Shopping strategy through real-time bid optimisation and intent-based targeting. By analysing user behaviour and search intent, we refined their product feed to align with customer search habits.

Our Client Success Team provided ongoing optimisation, ensuring every bid reached the most interested customers. This approach eliminated wasted ad spend while maximising visibility where and when it mattered most.

Reaching the summit of campaign efficiency

Impressive growth was seen across key metrics. Comparing January to September 2024 with the same period in 2023, conversions climbed by 39%, while revenue rose by 27%. Despite the challenge of increasing CPCs, the strategic deployment of our technology maintained strong ROAS performance with a 4.7% improvement.

Most notably, conversion rate improved by 17%, demonstrating stronger audience targeting and improved campaign efficiency.