+62% ROAS
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LD Mountain Centre uplifted slow-moving items with an incremental Google Shopping campaign
Style icons Melissa saw a boost in clicks and conversions on Google Shopping
We’re thrilled with the results Bidnamic has delivered for our campaigns. We’ve been able to drive more sales and revenue from Google Shopping and benefited from the team’s data-driven approach.
Every successful journey starts with a plan:
- 01 Understand your goals kick-off call
- 02 Free account audit + diagnosis
- 03 Tailored proposal for your strategy
Profitability on Google Shopping as well as Search and Bing ads
With a focus on ecommerce growth, Melissa aimed to optimize its Google Shopping channel and increase revenue. In parallel, Melissa sought to refine their Search and Bing ad campaigns, increasing profitability and visibility.
Melissa needed a solution utilizing machine learning to drive success on Google Shopping.
Fully automated SKU-level bidding powered by machine learning
Bidnamic’s technology platform works 24/7 and adjusts to fluctuating search traffic in real time. This enables us to change bids on search terms, always bidding for the best visibility for the most profitable price.
We combine this with SKU-level bidding, helping to increase visibility on Google Shopping. We bid more aggressively for highly converting search terms our AI algorithm has identified, leading to more conversions.
We can also assist in scaling Google Search and Bing ads. We conduct in-depth keyword analysis to see which key phrases are driving traffic. We then utilize historical data to produce ad copy and conduct feed optimization to enhance fields like product titles.
Walking the walk: Growth to both conversions and clicks at a reduced CPC
Melissa saw impressive overall growth in its advertising efforts year-on-year (YoY). Conversions increased by a remarkable 68%, with both Google Shopping Campaigns and text ads being fully optimized for profitability.
Average CPC was reduced by 11% YoY, indicating more efficient ad spend still driving results. Even with a reduced CPC, Melissa benefited from a 39% increase in clicks YoY, highlighting our technology’s ability to find the most profitable bid price for individual SKUs.
Book a call with one of our Google Shopping specialists
