Luxe lighting supplier triumphs Google Shopping with machine learning and human thinking

The challenge

Each sale was costing too much, whilst earning little-to-no return

Prior to onboarding with Bidnamic, Insight Cordless Lighting were managing their Shopping campaigns manually, costing the team valuable time, and more importantly, their budget.

The supplier was overbidding – paying too much for converting traffic – contributing to wasted ad spend. Furthermore, a lack of visibility was costing them in conversions and endangering both growth and profitability.

Many retailers are often unaware that they may be over- or underbidding for many of their SKUs: on one hand burning up budget to catch all-but guaranteed conversions, and on the other hand missing out on invaluable traffic.

The solution

An AI-driven platform with professional, human support

In Chris Fawkes’s eyes, success meant boosting purchases and eclipsing the competition. To accomplish this, Insight Cordless Lighting needed an automated platform to take care of consistent and accurate bidding using Google Shopping. Moreover, our automated platform with human oversight enables us to relinquish invaluable time to our clients.

Our machine-learning offering includes weekly consultations with our Client Success team, with whom you can confidently discuss account performance and who can provide bespoke advice around Google Shopping and ecommerce.

Outside of weekly calls, clients can access a comprehensive data dashboard using real-time data from the Merchant Centre. Here, clients can explore dynamic and granular insights into their individual SKU performance and keyword search term data whenever they may choose.

The results

Insight Cordless Lighting sees conversions grow 153% YoY using Bidnamic’s machine learning platform

Having joined Bidnamic only as recently as October 2020, Insight Cordless Lighting have already experienced a 153% YoY growth in conversions made through Google Shopping, boasting a ROAS growth of 205% YoY, all the while cutting CPA by 11% YoY.

The swift uptick in relevant, purchase-ready traffic to the website surprised Insight Cordless Lighting, prompting new stock challenges to keep up with demand. Already reaping the benefits of automated bidding technology, the illuminations retailer is delighted to be making waves in expanding their business to the US.