One-stop shop for ink boosts their visibility and reaps the rewards

The challenge

With so many SKUs, time management was an issue

InkPro2Day faced the common issue of time management when it came to Google Shopping campaigns. Campaign management can be a hugely time-consuming task, especially for a business like InkPro2Day with around 6,700 SKUs in its product catalogue.

To get the most out of Shopping campaigns, granular bid management is crucial. This is impossible for any human to achieve by themselves due to the sheer number of bid changes required.

Alongside this, the client wanted to increase their revenue in the hopes of expanding to other regions.

The solution

Automated bidding with a human touch to maximize revenue and growth

The client needed an automated bidding solution. Bidnamic’s machine learning platform is fully automated, working 24/7 and responding to fluctuations in search traffic. 

Search data is utilised to identify high-intent searches, which we then bid for more aggressively. This helps us to maximize ROAS while reducing wasted ad spend on low-intent search queries.

All of this comes with a human touch: clients have weekly meetings with their Client Success manager where they discuss performance and strategy. Additionally, we provide full data transparency, so our clients always know exactly what’s going on with their campaigns.

The results content

Impressions saw a huge boost while CPA was reduced

Revenue was one of InkPro2Day’s biggest concerns, and we managed to increase their ROAS by 86% YoY, providing them with improved revenue.

Impressions saw a sharp increase, rising by 166%. This improved our client’s visibility on the Google Shopping carousel, helping them beat competitors and increase their customer base. 

This improved visibility also came with a 30% decrease in CPA, so our client saved money while improving their revenue.

The increase in traffic also meant that revenue was coming in at a higher rate. This has led the client to start the process of selling in a new region - something that they’d hoped to do with our help.