+268% Revenue
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Wired4Signs USA saw a massive 268% increase in revenue YoY with optimized product detail pages
Printer consumables experts found revenue and visibility growth on Google Shopping with an automated solution
We really appreciate the data that Bidnamic gives us access to, alongside their expertise in the world of Google Shopping. Bidnamic’s involvement has taken our Shopping campaigns from strength to strength.
Every successful journey starts with a plan:
- 01 Understand your goals kick-off call
- 02 Free account audit + diagnosis
- 03 Tailored proposal for your strategy
The challenge
Targeting long-tail search queries while maximising revenue
Go Inks needed a Google Shopping management solution that would help to increase revenue on the channel and also provide transparent data. While revenue is a priority, Go Inks still needed this solution to be cost-effective to limit any potentially wasted ad spend.
The client also needed an automated solution to target long-tail search queries, since printer ink is a niche product. Go Inks needed to make sure the most interested shoppers were being targeted.
The solution
Granular bidding, transparent data, and human expertise
Our machine learning platform is fully automated and runs 24/7. We bid at a granular SKU-level, allowing our technology to calculate the best possible price for a bid for maximum visibility. All data that we receive is passed on to our clients via Looker Studio as performance data is integral to campaign optimisation.
Our technology works to build an intent funnel that hones in on long-tail search queries, which is exactly what Go Inks needed to compete on Google Shopping. We couple this with human expertise and provide clients with campaign insights whenever it’s required, regularly acting as an extension of our client’s team.
The results
Revenue increased by 120% with a lower CPA
Comparing a five-month period to the previous five months, Go Inks saw a huge 120% increase in revenue and a 111% increase in conversions. ROAS also saw a 68% boost.
On top of that, Go Inks experienced a 49% increase in clicks, giving their visibility a boost. Both the revenue and visibility increases came at a cheaper CPA (38% cheaper), highlighting the cost-effective nature of our technology platform, and our ability to be efficient when it comes to how ad budget is allocated.
Book a demo with one of our Google Shopping specialists
