UK’s leading garden decor retailer Get Potted increases year on year revenue by 712% in the midst of a global pandemic

The challenge

Increase investment in Google Shopping and increase visibility without a fall in ROAS

In 2020 a spike in traffic for the Home & Garden sector meant that GetPotted.com needed to act quickly to ensure they were appearing for every relevant search term to gain a competitive advantage.

Like many other businesses GetPotted.com struggled to increase ad spend without performance dropping, and needed a solution that would increase their ROAS and make Google Shopping profitable.

The solution

Targeted search term bidding and machine learning

GetPotted.com needed a solution that would ensure every SKU in their catalogue was getting the right bid, at the right time so they could maximise sales. They needed to be able to develop a successful, well-designed intent structure to target the rise in demand for home and garden products without overspending on their ad budget.

Bidnamic incorporated a strategy that focused on targeted search terms to improve visibility and ensure more sales. Due to the increase in demand for home & garden products, it was important to be bidding the right price for the high purchase intent queries.

Bidnamic’s machine learning platform analysed hundreds of different variables for each product SKU to predict the right bid price and update it dynamically 24/7, 365 days a year.

The results

Targeted search term bidding and machine learning increased GetPotted.com’s revenue by 712%.

Using Bidnamic’s machine learning platform, GetPotted.com increased revenue by 712% while increasing their ROAS by 99%. 

Their year-on-year growth is impressive, and combined with an average CPC decrease of 40% has allowed them to re-invest ad budgets in other areas of the business.