+48% Conversion rate
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Gentle Grip steps up growth with a snug ROAS strategy
Bidnamic have helped us grow confidently while staying focused on what matters most: profitability. Their team feels like an extension of ours.
Every successful journey starts with a plan:
- 01 Understand your goals kick-off call
- 02 Free account audit + diagnosis
- 03 Tailored proposal for your strategy
Growth without unravelling ROAS
Gentle Grip’s goal was simple in theory but complex in practice: scale like their sister brand, Heat Holders, without compromising profitability.
With growth targets and seasonal demand patterns, the team at Gentle Grip needed a strategy that could flex with their range and performance goals.
A flexible fit for Google Shopping
We built a tailored strategy for Gentle Grip with insights from managing Heat Holders. Using our intent-based campaign structure, we ensured Google Shopping ads were served to the most relevant and interested customers.
As the account matured, we introduced Performance Max to complement Shopping campaigns, expanding reach while carefully managing spend. With regular optimisation and guidance from our Client Success team, the account scaled at a steady pace, even during seasonal pivots.
Growth with grip
Between Gentle Grip’s first three months with us (April to June 2023) and their most recent three months (January to March 2025), they saw a 139% increase in conversions, a 47% boost to revenue, and strong uplifts in clicks and impressions. Our granular intent-based structure and Performance Max integration ensured every penny spent worked harder.
By surfacing the most relevant products to the right customers, we helped Gentle Grip scale confidently, even as they navigated seasonal peaks.
Book a call with one of our Google Shopping specialists
