157% growth in revenues from Google Shopping for global marketplace for emerging brands, designers and artists

The challenge

FY required a global solution to Google Shopping that was easily scalable

Increased visibility was key for FY, alongside an easily scalable platform. Having so many SKUs to manage on Google Shopping, on top of the many countries they sold to, made it very difficult to remain profitable and increase volume.

Due to the international aspect of the business, it was hard to keep track of bids in different time zones in real-time.

The solution

24/7 high-frequency bid management, automated over multiple territories

The Bidnamic platform allowed FY to reach new customers in new territories automatically, without the time and cost of manual management. Bidding 24/7 means that if a new product is added at any time, advertising and bid optimisation starts automatically, regardless of country time zones. Bidnamic offered FY a stress-free solution, allowing their team to focus on other areas of growth.

Bidnamic has given FY a scalable solution to Google Shopping that can be used over all territories, without the restraints of other Google Shopping management options.

24/7 bidding means that their bids are constantly being adjusted and optimised based on search volumes in each time zone, whilst also taking into consideration over 100 other variables.

The results

Revenue growth of 157% within 9 months

Within nine months of using the Bidnamic platform, FY saw a 157% increase in revenue alongside a 111% increase in conversion rate.

As well as gaining more converting traffic, they saw a 22% growth in average order value, meaning their customers spend more on average when shopping on the site.