Industry leaders Engel Coolers put their Search Ads in Bidnamic’s hands and found increased revenue and visibility

The challenge

In-house Search Ads management was proving time-consuming

With only a small in-house team managing Shopping and Search Ads, Engel Coolers wanted to outsource their management to increase profitability on the channel.

Manual bid management is hugely time-consuming. Engel Coolers needed an automated solution that would optimize their Search Ads to help boost visibility and revenue.

Search Ads on both Google and Bing have the potential to reach a huge audience of shoppers, so positioning yourself well on this channel is crucial.

The solution

Intensive keyword research with machine learning and automation

Bidnamic’s approach to Search Ads management is informed by in-depth keyword research. We closely analyze key phrases that drive traffic, the language used by shoppers, current search trends, and current unmet opportunities. These help us optimise Search Ads so that they serve shoppers with a high intent to purchase.

Our technology generates copy for Search Ads based on product and historical data, finding the best way to sell your product. We also use best-in-class third-party feed optimization to implement rules that enrich fields like product titles and descriptions based on keyword analysis and performance.

Bid management is also taken care of: running 24/7, our machine learning technology works to bid aggressively for high-intent search queries and learns from fluctuations in traffic so we can quickly adapt to a changing market.

The results

Increased visibility across Search Ads and a boost in revenue

Since Engel Coolers passed their Search Ads management over to us, they’ve seen impressive improvement.

Looking at the data year-on-year, Search Ads campaigns saw a 52% increase in click-through rate, coupled with a 43% increase in clicks. Our technology increased visibility on the channel, putting their ads in front of the most interested shoppers.

Engel Coolers also saw a 43% increase in revenue, providing them with the profitability from Search Ads that they were looking for.