+268% Revenue
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Wired4Signs USA saw a massive 268% increase in revenue YoY with optimized product detail pages
My experience has been second to none. Bidnamic are a supportive, knowledgeable, and result driven business. They take the time to learn about your business goals and objectives. I can concentrate on other areas of the business, and know that Bidnamic will continue to drive results. Overall I would highly recommend them.
The challenge
Corgi Direct were already fortunate in finding success through the Google Shopping platform, accomplishing a healthy ROAS. Happy as they were with their results, Corgi Direct were seeking to break through the glass ceiling and scale the business further.
However, Corgi Direct’s ecommerce manager, Adam, expressed the obstacles he faced as he personally oversaw bid management: their catalogue was simply too large to attribute sufficient time towards, and market competition threatened visibility and growth.
With various other ecommerce channels to manage, Adam was struggling to find time to dedicate towards Google Shopping. With a goal to cut ad spend and boost sales, Corgi Direct turned to Bidnamic.
The solution
Regular calls allow our Client Success team to personally get to know a client’s business, as well as to suggest new ideas, and optimisations, enabling us to work hand in hand with our clients to achieve their goals through Google Shopping.
Furthermore, our machine-learning platform takes care of bid adjustments, calculating real-time fluctuations in over a hundred different market variables for each and every SKU.
This enables our tech to target the individual bidding “sweet spot” for each SKU, and continue to analyse and action a new CPC as variables like conversion rate and average order value fluctuate.
The AI technology returns clients their time that would have been spent manually updating bids, providing them more opportunity to concentrate on other areas of business.
The results
Comparing data since Corgi Direct joined Bidnamic with data from the same period a year earlier, the retailer has seen significant growth: year-on-year, conversions grew 60%, revenue grew 92%, and ROAS grew by 57%.
Moreover, CPC was cut by 22% and cost per acquisition pared back by nearly a quarter.
On top of these exciting metrics, glowing feedback from Adam at Corgi Direct reveals that the automation – along with regular informative consultations with our Client Success team – have also boosted subscribers, bolstering visits to their website by an extra thirty thousand.
Book a call with one of our Google Shopping specialists