+157% Revenue
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Ivyline saw a massive 157% boost in revenue with granular-level bidding on Google Shopping
Beattys finds success with AI driven landing pages built for the Google Shopping journey
We’ve seen a huge decrease in page load speed and an increase in orders - the results during Black Friday were especially impressive. We trust Bidnamic’s machine learning technology to manage our Google Shopping campaigns.
Every successful journey starts with a plan:
- 01 Understand your goals kick-off call
- 02 Free account audit + diagnosis
- 03 Tailored proposal for your strategy
The challenge
Page load speed was an obstacle to success
Beattys was fairly new to Google Shopping and needed a team to take control of its campaigns.
The client's primary need was a way to increase conversions and profitability while increasing the visibility of its online store. Alongside this, Beattys wanted a solution that would lower website page load speed to improve the user experience, helping to lower the bounce rate in the process.
The solution
Optimised product detail pages with AI-powered product recommendations
Bidnamic’s Discovery Pages are advanced, superfast landing pages built with the Google Shopping journey in mind. It’s difficult to invest time and resources into optimising product detail pages to increase conversion rates. Discovery Pages handle best practices so retailers don’t have to: automated page speed monitoring, responsive images, image optimisation, and more. Discovery Pages take care of everything your product pages need to be responsive and reduce your bounce rate.
We couple this with machine learning technology that uses AI to identify the most relevant product recommendations. We provide these search intent-informed product recommendations above the fold to enrich the user experience and help shoppers find what they want, optimising conversion rate.
The results
A significant increase in click-through rate with a boost in ROAS
Since implementing Discovery Pages, Beattys has seen a 59% uplift in ROAS, as well as a huge 105% increase in click-through rate year-on-year (YoY). This has come alongside a 33% increase in impression share.
Before Discovery Pages, Beattys’ website had a 69% performance score and an 81% accessibility score from Google on desktop. With Discovery pages, these have increased to 99% and 96% respectively, highlighting our technology’s ability to optimise product detail pages using best practices.
Outside of Discovery Pages, Beattys has seen a 51% boost in revenue for its Google Shopping campaigns and a 28% improvement in click-through rate YoY.
Book a call with one of our Google Shopping specialists
