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Why are marketers upgrading from Smart Shopping to Bidnamic?

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Bidnamic vs Google Smart Shopping case studies
Bidnamic vs Google Smart Shopping case studies
Smart shopping vs Bidnamic Performance

Outperform Smart Shopping, scale your account

Bidnamic outperforms Smart Shopping campaigns, growing your ROAS and revenue, and taking your Google Shopping management to the next level.

After upgrading from Smart Shopping to Bidnamic, LuxDeco increased ROAS by 103% and Kitchen Restock increased revenue by 376%.

Smart Shopping vs Bidnamic Purchase intent

Outrank competitors for the most valuable search terms

Smart Shopping creates a ‘black box’ preventing any visibility or management of your search term data, such as which search terms shoppers enter before clicking on your ads.

Bidnamic offers transparency and control, allowing you to outrank your competitors for the most profitable search terms.

Smart shopping vs Bidnamic data driven machine learning

Data-driven insights lost in Smart Shopping

Bidnamic is powered by data and uses machine learning to make decisions on a 24/7 basis.

Smart Shopping’s ‘black box’ approach removes any visibility into the wealth of data generated by your Google Shopping investment.

Bidnamic bids down to the most granular level using SKU level bidding, using insights that are not available in Smart Shopping.

Smart shopping vs Bidnamic data

Regain control with Bidnamic

Bidnamic gives you full visibility of SKU level data. Making search term data your unfair advantage against your competitors – across all channels.

Using data insights from Google Shopping, insights that are hidden within Smart Shopping’s black box, you can increase performance across SEO, text ads, Amazon and other channels to increase profitability across your whole digital marketing strategy.

smart shopping vs bidnamic machine learning human thinking

Smart Shopping doesn’t know your business better than you

Machine learning bypasses the human thinking process because machine learning doesn’t have the detailed knowledge of all aspects of your business that you have acquired over the years.

Bidnamic combines the power of huge data processing and predictive analytics with your deep understanding of your market, product range and customers – because you know your business and your goals better than anyone.

smart shopping jess chang quote

Human thinking for your total peace of mind

Our dedicated customer success team are experts in their field and will be able to generate insights from your data and use it to your advantage.

The team will get to know your business and goals and align your Google Shopping strategy with those in mind.

Interested in an automated approach with human oversight?

smart shopping vs bidnamic historic data

Historical data improves your performance

With Smart Shopping being a data black box, you lose out on vital historical data.

You have a vast amount of data on performance, products, clicks and search terms acquired over the many years you’ve been running your business using Google Ads.

Due to the complexities of tracking, Smart Shopping does not have access to this data – it starts from a blank sheet and then starts the optimisation process. It does not take into account historical trends of products, such as seasonality or buyer behaviour.

Bidnamic developed Reliable Trackable Periods tech, enabling our analysts to determine the accuracy of the tracking pixels on your site. This provides us with exact click-through and conversion rates, so we can bid more precisely in the present.

Why our clients prefer Bidnamic

We were keen to work with a partner that could push LuxDeco’s ROAS even further than we could achieve with Google Smart Shopping, whilst also growing overall revenue from Shopping. The Bidnamic team are always looking for new ways to do this and helping to drive account growth as a whole.

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Kathryn Stavropoulos

Strategic Lead

Bidnamic is truly magic! We started working with Bidnamic in April and saw a 3x ROAS within our second month and cornered 70% visibility of the online market for our category. We couldn’t be happier with the results and it couldn’t have been done without our lovely account manager Henry.

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Julie Baik

Marketing Director

Bidnamic’s platform is low maintenance which allows me to focus my time on other campaigns. Bidnamic is like an extension of our team which makes it really easy to work with them. The platform also provides a valuable keyword research tool, particularly in international markets.

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Wouter Schreurs

E-commerce & Performance Marketing Manager

What else is limiting your performance?


Each sale costing too much?

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