Kitchen Restock reduces CPC by 54% using Bidnamic’s Targeted Search Term algorithm
54% CPC reduction
Bidnamic outperforms Smart Shopping campaigns and takes your Google Shopping management to the next level, improving your overall performance.
After upgrading from Smart Shopping to Bidnamic, LuxDeco increased ROAS by 103% and Kitchen Restock increased revenue by 376%.
Smart Shopping creates a ‘black box’ preventing any visibility or management of your search term data, which search terms shoppers enter before clicking on your ads.
Bidnamic offers transparency and control, allowing you to outrank your competitors for the most profitable search terms.
Bidnamic is powered by data and uses machine learning to make decisions on a 24/7 basis.
Smart Shopping creates a ‘black box’ with your search term data preventing any visibility or management on which search terms shoppers enter before clicking on your ads.
Bidnamic bids down to the most granular level using SKU level bidding, enabling a data-driven approach using margins, profitability and regaining control.
Bidnamic gives you full visibility of SKU level data. Making search term data your unfair advantage against your competitors – across all channels.
Use data insights from Google Shopping, insights that are hidden within Smart Shopping’s black box, you can increase performance across SEO, text ads, Amazon and other channels to increase profitability across your whole digital marketing strategy.
Machine learning bypasses the human thinking process because machine learning doesn’t have the detailed knowledge of all aspects of your business that you have acquired over the years.
Bidnamic combines the power of huge data processing and predictive analytics with your deep understanding of your market, product range and customers because you know your business and your goals better than anyone.
Our dedicated customer success team are experts in their field and will be able to help you further understand your data and use it to your advantage.
The team will get to know your business and goals and align your Google Shopping strategy with those in mind.
With Smart Shopping being a data black box, you lose out on vital historical data.
You have a vast amount of data on performance, products, clicks and search terms acquired over the many years you’ve been running your business using Google Ads.
Due to the complexities of tracking, Smart Shopping does not have access to this data – it starts from a blank sheet and then starts the optimisation process. It does not take into account historic trends of products, such as seasonality or buyer behaviour.
Bidnamic developed RTP (reliable trackable periods) tech to utilise historic data – like seasonality and buyer behaviour – so you don’t have to start from zero and will see gains more quickly.
Bidnamic offers a great service that automates our Google Shopping better than Google Smart Shopping and with increased transparency. Bidnamic bids for Kitchen Restock and not for Google. We also get great customer service from the Bidnamic team with personalized support, especially Henry who does a great job.View Case Study
We were keen to work with a partner that could push LuxDeco’s ROAS even further than we could achieve with Google Smart Shopping, whilst also growing overall revenue from Shopping. The Bidnamic team are always looking for new ways to do this and helping to drive account growth as a whole.View Case Study
Bidnamic is truly magic! We started working with Bidnamic in April and saw a 3x ROAS within our second month and cornered 70% visibility of the online market for our category. We couldn’t be happier with the results and it couldn’t have been done without our lovely account manager Henry.View Case Study
Find out if you can improve the performance of your Google Shopping campaigns.