Structure your account based on your need for flexibility and control
Ad technology is developing at an unprecedented speed - getting better and better at making decisions for us.
Some nuances behind business decisions still require manual steering to ensure that our marketing budget aligns with company-wide goals, which often go beyond a target ROAS.
Understanding how different campaign types complement each other can help us make better decisions and unlock different layers of data.
Discover how your Ad Rank can help you overtake your competitors on Google Ads
Ad Rank is Google's way of deciding which advertisers appear and in what order for each search. Improving your Ad Rank can get you more visibility and better positions without paying additional budget, giving you a long-term strategic advantage over your competitors.
Generate more revenue with your current budget
Once your ad account is set up and your Ad Rank is gradually increasing, it's time to get creative to get the best results out of every impression.
Learn how to identify the level of purchase intent behind each search and decide which product(s) to push, the kinds of landing pages to build, and what you can do to turn visitors into returning, happy customers.
Are you staying ahead of your competition?
Have a sneak peek at our Google Ads account audit process and see what insights you can unlock for free.
