BLT Direct increased revenue by 37% using Bidnamic’s SKU level bidding solution
48% ROAS growth
Even a small number of products can generate hundreds, or thousands of variables.
For retailers managing hundreds of thousands of SKUs, this task becomes simply impossible, leading many to turn to group bidding.
Google’s best practices recommends using group bidding: using broad average values, a single CPC is applied to all the SKUs in that group.
By calculating bids using average values you will achieve average results at best.Google Shopping agency vs Bidnamic
Our algorithms analyse hundreds of variables for every product SKU to predict the right price to pay for each click.
Everyone looks at conversion rates and product margins… or at least they should.
We go one huge step beyond, triplicating campaigns for purchase intent and adopting Natural Language Processing in order to identify the most accurate CPC for every single SKU.