Improve Ad Rank. Cut CPC. Sell more.

Ad Rank is Google’s way of deciding for each search which advertisers appear and in what order.

With a higher Ad Rank, you’re more likely to appear in the top spots more often, and get greater visibility for your ads.

Higher Ad Rank can get you top spots in SERPs

How much you bid is only part of the equation - your Quality Score is just as important!

Google wants to provide the best user experience for its users, which means showing highly relevant ads, suggesting the products that are more likely to get clicked on, and sending traffic to websites that can provide the best user experience.

There are 3 main levers to boost your Quality Score

1: Ad engagement

Ad engagement refers to how often users interact with your ads. There are many ways to increase ad engagement, some are visual to help you stand out from the crowd, and others are more technical so you can push the right product and message to answer specific customer needs.

Example 1:

If 20 different ecommerce stores sell the same product, why should people click your ad?

Example 2:

If I have hundreds of t-shirts in stock, which one should I push more? And for which query?

2: Ad relevance

Ad relevance indicates how closely an ad matches a user's search. It's determined by the relationship between keywords, ads, product feeds, and landing pages. Incorporating the most relevant search terms across all your assets is key to improving your score.

Where can you find the most relevant search terms?

Google Ads

On your paid Search and Shopping campaigns you can access your Search Terms Insights report and get valuable data on how your customers search for your products.

SEO tools

For your organic results, Google Search Console can be a good starting point, but more advanced tools are available to track what terms you and your competitors are using.

AI tools

AI tools are also a great way to find additional search terms. Our system can automatically match which queries are most likely to generate sales for each product.

3: On-site experience

Google also considers the user experience of
your landing pages when calculating your quality score.

It’s looking for pages that load quickly, are easy to navigate, and make the checkout process a breeze. If your visitors immediately bounce back to Google search results after clicking on your ads, not only have you wasted valuable ad-spend, but you are more likely to be penalised by Google for similar auctions.

Above the fold alternatives can help engagement with your website

Things that can help:

Make sure that when people click your ads your landing page loads immediately, and provides plenty of things to do, like browsing images and videos of the product, exploring similar and related products, and of course making a purchase.

Things that don't help:

Pop ups asking immediately to subscribe to newsletters and unlock discounts before customers have had a chance to browse can be detrimental to the user experience.

These pop ups can instead be used to counteract exit intent, you just need to use them at the right time.

Are you staying ahead of your competition?

Have a sneak peek at our Google Ads account audit process and see what insights you can unlock for free.

Master Ad Engagement

Master Ad Relevance

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Improve Google Ad Rank. Cut CPC. Sell more.

First off, what is Ad Rank?

Ad Rank is Google’s way of deciding for each search which advertisers appear and in what order.

With a higher Ad Rank, you’re more likely to appear in the top spots more often, and get greater visibility for your ads.

How much you bid is only part of the equation - your Quality Score is just as important!

There are 3 main levers to boost your Quality Score

1: Ad engagement