Attribution models on Google Ads and GA4: which is right for you?
Read more >What are they? How do I choose the best one for me? Read the tell-all guide here
How to use customer retention data to improve customer acquisition
Read more >Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.
What is the ideal Google Shopping budget?
Read more >Finding the perfect Google Shopping budget can be one of the hardest parts of optimising your campaigns, you risk bidding too much and waste ad spend or bid too little and have no visibility.
Referral exclusions in Google Analytics 4 and how to apply them
Read more >Use referral exclusions on Google Analytics for reliable campaign insights and avoid misattributed referral traffic