What is 'PPC' in digital marketing?
Read more >PPC stands for 'pay-per-click'. Learn how to maximise your Google Shopping campaigns with PPC and how it can benefit your business.
Google is phasing out third-party cookies in Chrome
Read more >As Google ditches third-party cookies in Chrome, retailers need to prepare for big changes in online advertising
How does Google Shopping work?
Read more >Google Shopping - you’ve heard of it, right? But how does the platform really work and how can retailers utilise Google Shopping to get the most out of the platform?
Adding star ratings to your Google Ads
Read more >Star ratings are a great way of attracting attention from shoppers and strengthening your brand.