What you need to know about Google’s Performance Max campaigns
Read more >Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.
A cautionary tale of under-tracking conversion value
Read more >Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.
What is Smart Bidding?
Read more >Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!
Utilizing Performance Max alongside Bidnamic campaigns
Read more >Using Performance Max? Bidnamic's technology can work alongside your campaigns to maximize visibility
Using device bid modifiers and dayparting in your Google Shopping campaigns
Read more >Trying to optimise your campaigns? Device bid modifiers and dayparting are great methods for targeting!
Is Google getting rid of manual campaign management? Smart Mode and Expert Mode explained
Read more >Get informed on what Smart Mode and Expert Mode mean for your campaign management
The Google Smart Shopping ‘trap’ with A/B testing
Read more >As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?
Four really valuable things you can do with search data
Read more >Of course, market research is nothing new, but search data insights will remain perennially significant. How do you benefit from yours?
When to use Google Smart Shopping
Read more >Explore when (and when not) to use Smart Shopping, and if it's an option for your campaign management.