Campaign Strategy (2)

What you need to know about Google’s Performance Max campaigns

A cautionary tale of under-tracking conversion value

What is Smart Bidding?

Utilizing Performance Max alongside Bidnamic campaigns

Using device bid modifiers and dayparting in your Google Shopping campaigns

Is Google getting rid of manual campaign management? Smart Mode and Expert Mode explained

The Google Smart Shopping ‘trap’ with A/B testing

Four really valuable things you can do with search data

When to use Google Smart Shopping