+526% Revenue
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Rab leveraged search term data to beat the competition and improve revenue
New Forest Clothing saw more sales, less waste, and a bigger impact with smarter bidding
Bidnamic helped us boost our conversion rate during the busy Q4 period, and our ads are now attracting the attention of the right audience.
Every successful journey starts with a plan:
- 01 Understand your goals kick-off call
- 02 Free account audit + diagnosis
- 03 Tailored proposal for your strategy
Turning clicks into conversions
New Forest Clothing, a leading retailer of premium outdoor and countrywear, were getting a high volume of clicks on Google Shopping, but a significant portion of these weren’t resulting in conversions. This meant that its ad budget wasn’t being used as efficiently as it could’ve been.
On top of this, increased competition was driving up costs, making it challenging to compete profitably.
Targeting customers with high intent with smarter bidding strategies
Our technology platform uses search term insights to focus ad budget on the most profitable queries showing high intent to purchase. We couple this with automated bid adjustments that react to traffic fluctuations, ensuring our clients pay the most profitable price for the best position on the Shopping carousel.
Prioritising high intent searches also means we can lessen bidding for generic search terms that lead to fewer conversions, saving ad budget.
Higher conversion rate with improved ROAS during Q4
When comparing Q4 2023 to 2024, New Forest Clothing saw a boost in quality traffic that converted. Clicks increased by 10%, while conversion rate increased by 48%, highlighting that the client’s ads were attracting the right customers who were the most interested and likely to convert.
Overall impressions during this period saw a 4% uplift, and New Forest Clothing’s ROAS increased by 21%. This all occurred during the critical Q4 period when competition is at its highest, but New Forest Clothing now have a solution to efficiently boost profitability.
Book a call with one of our Google Shopping specialists
