+62% ROAS
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LD Mountain Centre uplifted slow-moving items with an incremental Google Shopping campaign
Thermal accessory retailer turns up the heat on Google Shopping
Bidnamic has helped us scale our Google Shopping channel greatly and we’ve achieved much higher visibility. We’ve also appreciated the team helping us to maintain performance during periods of downtime.
Every successful journey starts with a plan:
- 01 Understand your goals kick-off call
- 02 Free account audit + diagnosis
- 03 Tailored proposal for your strategy
Seasonal downtime and the need for more visibility
Heat Holders needed to increase their visibility on the Google Shopping carousel - they weren’t getting the traffic they’d hoped for on the channel.
They also wanted to boost profitability, especially during summer when sales were typically lower. Heat Holders needed a solution to adjust bids according to seasonality to account for periods of lower traffic to improve both profitability and visibility.
High-frequency automation coupled with seasonal bidding
Our client needed a solution to maximise visibility on the Shopping carousel and boost profitability, especially during seasonal downtime.
Our technology platform utilises high-frequency automation. This allows us to bid more aggressively for search terms with high purchase intent, informed by real-time data and traffic fluctuations. Using this we find the best bid price for our clients, providing the most visibility with the most profitability.
We can also adjust bidding according to seasonality, helping our clients make the most of high-opportunity periods and optimising during periods of historic downtime, reducing ad waste and improving revenue.
A huge boost in both visibility and revenue
Working together, we've helped Heat Holders to massively scale its Google Shopping channel: year-on-year (YoY) clicks increased by 293%. Heat Holders achieved the visibility they were looking for, and gained a 210% increase in conversions alongside this.
Revenue was boosted by 309%, and Heat Holders benefit from a hybrid approach using our technology platform and Performance Max to sustain ROAS during periods of seasonal downtime.
Book a demo with one of our Google Shopping specialists
