Coconut Lane continues to scale their Google Shopping account, choosing Bidnamic to manage Shopping ads for new sister brand

The results

Coconut Lane sees conversions grow 86% YoY with Bidnamic’s machine learning technology

After teaming up with Bidnamic, Coconut Lane quickly experienced major growth on Google Shopping, with their revenue growing 113% and conversion rate 24% YoY. Visibility on the platform also grew, achieving a 27% impression share increase. 

Coconut Lane elected to use Bidnamic’s CSS on top of standard bid management. Their impressions increased by 86% YoY, assuring that they are still appearing in prime position on the carousel. Google Shopping offers a 20% discount on CSS bids, promoting performance for clients with multiple accounts at Bidnamic. Read more about using a CSS here.

What's more, Coconut Lane chose Bidnamic to manage Shopping ads for sister brand, Cocopup, which saw an impressive +29% revenue, +53% ROAS, and +130% CTR!

We’ve been working with Coconut Lane since 2019, and it’s amazing to see the growth they’ve achieved during this time. For a business that started out as two best-friends' dream, their success story is truly inspiring and we’re incredibly grateful they allowed us to play a part in it. 

The challenge

Improving visibility on Google Shopping whilst maintaining a profitable ROAS

Before choosing Bidnamic, Coconut Lane had very little data, and like a lot of retailers, they weren’t spending enough on Google Shopping to gain visibility for their products. Whilst their social media game was strong and their brand awareness sky-high thanks to influencer marketing, their performance on Google Shopping needed a 21st-century update.

Coconut Lane needed a solution that would ensure they were appearing in the top search position for the most profitable clicks and not just the searches for their own brand. With 6,000 products, bid changes and observation had long gone beyond what humans can manage. 

Following continued growth, Lancaster and Stagg created additional lines (Coconut Lane The Label and Cocogym) and established sister brand Cocopup. The number of SKUs had grown, and so had their popularity, but could their Google Shopping performance reflect that?

The solution

Automated bid management technology with a human touch

Bidnamic’s high-frequency platform automates bid management on Google Shopping, cutting back the Marketing Manager’s time spent on the platform. Our technology runs 24/7, continuously analysing your bids and actioning a new CPC where necessary. Our automation considers 108 base variables, as well as the purchase intent of each individual shopper using historical and real-time product data. 

For retailers utilising influencer marketing, it’s all the more important: when your audience hop from social media to Google to search their idol's latest accessories, your ad will be waiting for that purchase-ready traffic. Retailers like Coconut Lane can expect Bidnamic’s Targeted Search Term feature, enabling your brand to single out highly performing search terms and bid more aggressively to win their clicks.

What’s more, our acclaimed Client Success team provides each client a dedicated account manager, scheduling weekly calls to feedback performance, advise strategy, and help clients learn more about Google’s advertising toolkit.