39% Conversions
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Ourland Outdoor saw growth in conversions and revenue with high-intent bidding
Aussie Sock Shop steps into record summer revenue with strategic scaling
Bidnamic’s strategic approach transformed our summer performance from seasonal slump to record success.
Every successful journey starts with a plan:
- 01 Understand your goals kick-off call
- 02 Free account audit + diagnosis
- 03 Tailored proposal for your strategy
Stepping into the challenge of seasonal sales
With Aussie Sock Shop having just launched Google Ads and being new to the game, the company faced the challenge of entering the competitive space and building its presence profitably.
The brand also needed an approach that would help with seasonal changes, as it often saw a decline during the summer months.
Walking the line between growth and profitability
Our machine learning platform and the team behind it created a hybrid approach, using Performance Max and Google Shopping campaigns tailored to Aussie Sock Shop’s unique seasonal patterns. We implemented advanced bid adjustments and strategic campaign management to balance scaling with profitability goals.
We precisely targeted high-intent search terms while maintaining optimal bid levels, ensuring maximum visibility during crucial shopping periods. This data-driven approach particularly shone during the traditionally challenging summer months.
Putting their best foot forward
Aussie Sock Shop achieved results that defied seasonal trends. Comparing November 2024 with November 2023, clicks surged by 150%, while impressions jumped by 65%. Revenue also doubled with a 100% increase, setting new records during the summer period.
This growth came with minimal impact on efficiency. Our scaling strategy remained well within profitable levels, proving that ambitious growth and profitability can go hand in hand with the right approach.
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