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Rising CPCs. Fiercer competition. Can you still stay profitable on Google?

Our latest trends report reveals how top-performing apparel retailers are thriving amongst fast-fashion giants like SHEIN and Temu on Google—while keeping ad costs down and ROAS up.

Why this report matters

In the last 18 months, the fashion ecommerce landscape has changed fast:

Google Ads CPCs are rising, putting pressure on already tight margins

More shoppers are browsing in-app, turning Google into a tougher battleground

Ultra-fast retailers like Temu, SHEIN, and ASOS are setting the pace—and stealing the clicks

If you're relying on yesterday's strategies, you're already behind.

This report uncovers what the top 5% of retailers are doing differently
to stay competitive, efficient, and profitable—even in the face of rising costs.

What you'll learn

Where shopper demand is really shifting—and how to respond

How to reduce wasted ad spend by identifying underperforming SKUs

Why brands using Performance Max need better visibility, not bigger budgets

Tactics for cutting CPCs and boosting ROAS without overhauling your whole strategy

Who this is for

Fashion & apparel brands spending on Google Ads

Ecommerce teams juggling performance and profit

Marketing leaders who need to prove return—fast

If you're managing a product catalogue and want to
do more with your budget, this is for you.

What our
data says

We analyzed:
• 2,000+ Google Ads accounts
• 8 million SKUs
• £300M+ in fashion retail ad spend
Across the board, we found that brands succeeding in 2025 have one thing in common: Smarter optimization, not bigger budgets.

Get the 2025 Trend Report

Download the insights used by leading apparel retailers to optimize smarter

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Rising CPCs. Fiercer competition. Can you still stay profitable on Google?

Why this report matters

Google Ads CPCs are rising, putting pressure on already tight margins

More shoppers are browsing in-app, turning Google into a tougher battleground

Ultra-fast retailers like Temu, SHEIN, and ASOS are setting the pace—and stealing the clicks

What you'll learn

Who this is for

Fashion & apparel brands spending on Google Ads

Ecommerce teams juggling performance and profit

Marketing leaders who need to prove return—fast

What our
data says

Rising CPCs. Fiercer competition. Can you still stay profitable on Google?

Why this report matters

Google Ads CPCs are rising, putting pressure on already tight margins

More shoppers are browsing in-app, turning Google into a tougher battleground

Ultra-fast retailers like Temu, SHEIN, and ASOS are setting the pace—and stealing the clicks

What you'll learn

Who this is for

Fashion & apparel brands spending on Google Ads

Ecommerce teams juggling performance and profit

Marketing leaders who need to prove return—fast

What our data says

What our
data says