Young, trend-setting fashion retailer takes a leap of faith and achieves an increase in Revenue of 355% in 6 months

Retail Category

Home & Accessories

Location

Oxfordshire, UK

The Scoop

Made for girl bosses, dreamers & believers

Founded in 2015 by Jess and Charlotte, Coconut lane brings you the ultimate in chic homeware and fashion accessories. They have pop culture & social media at the heart of their brand and aim to inspire and motivate all the #girlbosses out there.

Bidnamic partnered with Coconut Lane in 2019 and they have seen significant growth since then.

The Problem

Coconut Lane needed to improve visibility whilst maintaining a profitable Return on Ad Spend

Before Bidnamic, Coconut Lane had very little data, and like a lot of retailers, they were not spending enough on Google Shopping to gain visibility for their products as their previous solution lacked the ability to take them to their next level. Their social media game was really strong and they had a lot of recognition for their brand through influencer marketing, but they were lacking the extra revenue from PPC sales that they knew they could achieve. 

 

 

 

 

 

 

 

 

 

 

 

They need a solution that would ensure they were appearing in the top search position for the most profitable clicks and not just the searches for their own brand, so they could grow their customer base. With over 3.7k products, managing Google Shopping manually would be near impossible as it has gone beyond what a human can manage. Coconut Lane needed a dynamic, high-frequency bid management solution, with an open and transparent team who could help them understand all their data. 

3.7K

Product SKUs

In online catalogue

287%

Impression Share Growth

In a 6 month period

355%

Revenue Growth

In a 6 month period

39%

Return on Ad Spend

In a 6 month period

Amazing experience!

"Bidnamic has been running our Google Shopping ads for around a year. In that time we have seen huge improvements. We have gone from very little coverage to really dominating a lot of our key search terms with a great impression share."

Jessica Lancaster Coconut Lane

The Solution

Bidnamic’s transparent approach combined with machine learning increased revenue by 355% in 6 months

Bidnamic created a strategy for Coconut Lane with the goal of improving visibility and increasing revenue. To achieve this, Bidnamic combines machine learning with human thinking to bid strategically on the most profitable search terms. 

Over the course of 6 months, we have grown the TSTs (Targeted Search Terms) and our machine learning has picked up on popular trends, providing invaluable data that Coconut Lane has been able to use in other areas of marketing, such as social media. 

Our customer success team has regular contact with Coconut Lane and over the year we have been able to run training sessions with the team on Google Shopping and give them advice on other areas of the business, which has empowered them to grow their business even further.

Coconut Lane took a leap of faith with us, after having a negative experience with a lack of transparency with their previous Google Shopping partners. That leap of faith resulted in a 355% increase in revenue and a 39% increase in Return on Ad Spend and a 337% increase in clicks in just 6 months. 

The open and honest relationship between Bidnamic and their team has allowed them to gain a greater understanding of Google Shopping and the power of their data, helping them grow even further.

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