The real people behind 250+ brands.

Liam started his first business at 14, buying and selling promotional goods with a school friend. He went on to co-found EcoMarket, the online marketplace TechCrunch called the “Etsy for Eco”, which grew to more than 2,000 artisan producers, and then ran Dizinga, a print-on-demand platform used by thousands of artists. Scaling that store on Google Shopping is where Bidnamic began: bidding right on every individual product was a problem nobody had solved, so he and Ingvar built the technology to do it. Today he’s a regular commentator on BBC News, The Drum and The Grocer.

Ingvar is a scientist by training. He began as a technical apprentice at Schering in Berlin and spent 7 years in Bayer’s chemical laboratories before moving to Leeds for a degree in Mathematics and Chemistry and a PhD in Physical Chemistry. He co-founded Dizinga with Liam, then Bidnamic, where he runs the business day to day and publishes our analysis of Google’s changes, such as a study of 4,200 campaigns after the August 2026 bidding update.

Nik is a chartered accountant (FCA) who has specialised in alternative assets for most of his career. His roles include Head of Alternative Investment Management at PwC in Zurich, CFO of Tenzing, and Finance Director and then Partner at Pemberton Asset Management. He sat on the BVCA’s Legal & Technical Committee, lobbying government and the FRC on industry matters, and has tutored the EVCA’s technical courses. He joined Bidnamic as Chief Financial Officer in 2022, and holds an Economics degree from the University of York.

Oliver spent more than 4 years working with Google, first as an account strategist and then as an agency development manager supporting some of the fastest-growing agencies in the UK. Before that he ran UK and Ireland sales for Vishay, a $3bn semiconductor group, and commercial truck sales for Mercedes-Benz. He joined Bidnamic in 2019, led business development, and since 2023 has sat on the board as Chief Revenue Officer, responsible for sales, marketing and client success.

Robin has built Bidnamic’s technology since 2018, rising from senior software engineer to engineering lead, principal architect and, in 2024, Chief Technology Officer. Before Bidnamic he led the platform team at Memrise, was technical lead at Migreat, and engineered at NET-A-PORTER. He holds an MSc in Advanced Software Engineering from King’s College London (Distinction) and a first-class degree in Computing.